The apple of our eye.

The brief was to give Bulmers a distinct personality that would get it stocked by the trade and noticed by drinkers. I created the B icon that incorporated the apple, giving the brand a sense of authority and craft by moving away from generic cider imagery towards a more sophisticated feel. 

I also worked with the team to create a new bottle structure that was prouder and more distinctive. This project was done whilst working at JKR London.