Capturing the moments of expertise.

The Tesco finest range had lost its way and become lost amongst the competition. The brief was to re-imagine the brand to a time when it was at its Finest and hero the exceptional taste and textured qualities of the food.

I created the framing device to capture the finest, most delicious moments. Bringing back the silver from a time when the Finest range was at its best. I worked on this project whilst working full-time at JKR London.