Crafted for the Holidays.

Stella Artois might just be the world’s most festive beer. The golden elixir was brewed as a holiday gift for the people of Leuven, Belgium and named after the Christmas star. In 2019, the brand had its sights set on crafting a limited edition release. The brief was simple: design packaging that speaks to Stella Artois’s wintery origins and stays culturally relevant for the entire holiday season. Looking at the white backdrop of Stella Artois cans, I saw a pristine blanket of snow. I used this as a canvas to create, together with Tom Haugomat (an illustrator), a classic European ski scene.

I worked on this project whilst in full-time employment at JKR London.