Making gut health digestible.

Our guts have never been so important. New research is showing more about the link between our gut health and our general wellbeing. But the facts are getting lost amidst the fads. Enter The Gut Stuff (aka Mac Twins). Identical twins on a mission to demystify the science and make gut health digestible for everyone.

Whilst working at JKR London, the team and I came up with a striking logo, tone-of-voice and colour palette to communicate the personality of the brand.